Marketing and Brazilian Libraries

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Tipo: Artigo de Periódico

Autor: Sueli Angélica do Amaral

Fonte: Marketing and Brazilian Libraries – 1992

Resumo: A definition of marketing is presented. The marketing approach in the non-profit sector emphasizes the adoption of marketing-oriented administration in libraries, in order to increase their value. The paper highlights procedures to be adopted by Brazilian library managers, who believe in marketing-oriented administration as an altemative to guarantee the future of Brazilian libraries.

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