Tipo: Artigo de Periódico
Autora: Sueli Angélica do Amaral
Fonte: INT. JOURNAL OF INFORMATION & LIBRARY RESEARCH Vol. 4, no. 2 – 1992
Resumo: A definition of marketing is presented. The marketing approach in the non-profit sector emphasizes the adoption of marketing-oriented administration in libraries, in order to increase their value. The paper highlights procedures to be adopted by Brazilian library managers, who believe in marketing-oriented administration as an alternative to guarantee the future of Brazilian libraries.
